Before the Campaign

1. Meet with United Way Campaign staff to review prior year’s giving and develop a campaign strategy.
2. Meet with CEO and Union President (if applicable) to confirm commitment.
3. Establish employee goal.
   1. CEO support
      1. Draft letter of endorsement to employees.
      2. Personally kick off company campaign.
   2. Finalize corporate gift.
4. Determine the type of campaign best suited for your company.
   1. group meeting
   2. one-on-one solicitation
   3. combination
5. Establish campaign dates.
6. Schedule agency tours and displays.
7. Publicize campaign.
8. Schedule training for solicitors.
9. Tour United Way funded agencies.
10. Participate in the Day of Caring.

During the Campaign

1. Kick off your campaign.
2. Conduct senior management giving campaign.
3. Conduct employee meetings.
4. Follow up with absentees.
5. Issue weekly progress reports to Washtenaw United Way and employees.

After the Campaign

1. Tabulate results and submit report envelopes and other information to United Way Campaign staff.
2. Determine which award your company will receive.
3. Say “Thank you!“
   1. Thank your committee, solicitors, and contributors.
   2. Draft a letter to be sent from the CEO and/or union president to thank employees for their contributions.
4. Evaluate your company’s campaign strengths and weaknesses.
5. Make recommendations for next year’s campaign coordinator.

» next »

• Introduction
• Volunteer
• Accountability
• Performance Awards
• Calendar
• CEO Involvement
• Six Steps to Success
• Effective Tools
• The 20 Minute Program
• Checklists
• Suggestions for Solicitors

• Campaign Materials
• United Way Logos
• Service Statistics
• Staff Contacts
• Agency Designation List
• Success Stories