The Twenty-Minute Program
2 Minutes
Campaign Coordinator or Company Representative welcomes employees and explains the purpose of the campaign and how the company will support the campaign.
2 Minutes
Company CEO and Labor Leader (if applicable) provide statements of support. This establishes a corporate and labor commitment to United Way and encourages a company-wide participation.
4 Minutes
Campaign Coordinator or Committee Member provides an overview of United Way and the impact of its services. This informs the audience of the needs in our community and offers them the opportunity to participate in addressing those needs.
4 Minutes
Employee Testimonial or Agency Speaker illustrates how employee contributions are making the difference in our community.
5 Minutes
Campaign Video raises the audience's awareness and encourages them to actively support their community by giving through the United Way campaign.
2 Minutes
Campaign Coordinator asks employees to complete pledge cards; describes incentives (optional); answers questions; collects pledge cards; thanks everyone!
